Good to Know

How to use brand specific hashtags to target followers.

You probably noticed the # sign aka hashtag on social media used by many celebrities, business owners and regular people. They use it in daily communication on their social media posts but have you ever asked yourself how to use it properly? People use it to attract followers and to make their brand more popular.

Hashtag is a powerful tool, but keep in mind that it only has power when used correctly and logically. Does it make sense to use the hashtag #like 4like on Instagram or Pinterest if you sell TVs? Here are some tips on how to effectively use the hashtag:

1. Less is more

For Twitter you already that you are limited to 140 characters. The optimum is to tweet using 1-2 hashtags associated with the topic. They might not have great popularity, hashtags are used on Facebook too but not more than 4. Do not “use more than 10 hashtags on Instagram and Pinterest. You do not want to be one of those who #UseHastagsOnEverything.

2. Use the sign # properly

Facebook, Twitter, Instagram, Pinterest, Vine, G +, all of these networks support hashtags. Do not try to play and put hashtags on LinkedIn because this social network does not support that option.

3. Create a unique hashtag and follow it

Create a hashtag of your brand name and use it on your posts. You can easily see what others write about you just by using the hashtag. Make sure you come up with a unique hashtag that can have more than one word and use it with your posts. Encourage your fans and followers to use the hashtag in communication or for your brand. Not only will increase the visibility of your brand, but you can connect with fans and keep track of everything related to it.