If you have been trying to earn a living online or get traffic to your website at any time, you’ve likely heard of this mysterious thing called search engine optimization or SEO. In short, SEO is one of many ways to market your website so that you get more traffic, more subscriptions for your email list, and ultimately make more sales.

SEO practices enable people who are searching for your topic to find it (using a search engine like Google Search or Bing), due to the content and information that you put on and off your site.

There are two types of SEO: on-page SEO and off-page SEO. In this report, we’ll talk about both types of SEO and why you need to use it for your business.

SEO encompasses the code you use on your site to make it easy to access and load fast. SEO informs how you should format your content in terms of the URL, h1, title and h2 tags.

It should be obvious at this point that SEO is an imperative for any business owner who wishes to get more targeted traffic and build their business, plus provide excellence to their customers. Remember, good SEO is all about improving the content on the internet, not stifling you. Search engines just want to send their audience to high-quality, relevant, honest content.

Now let’s start learning about SEO and how you can use it – starting today.

SEO Basics

When we talk about SEO, we must acknowledge that the number one search engine is Google Search. With over 2 trillion searches happening every year, 100 billion per month, and 2.3 million per day, they can not be ignored.

When you think about SEO, you must think about Google and what Google teaches as best practices for webmasters, to ensure that your audience can find you. You’re wrong if you think you can reinvent the wheel here or trick the system.

But, thankfully, you can use good SEO practices to get found. The great thing is, this makes the internet better for everyone because their goal is to deliver top-notch results to please their customers.

Two Types of SEO

We mentioned the two types of SEO On page, SEO consists of anything you do on your website to help search engines differentiate between important content and unimportant content. Things like the content itself, how you format the content, the titles you give the content, and more, all matter.

Off-page SEO concerns itself with anything you do off your site to help your website look more attractive to search engines and your audience, gaining backlinks to your site that help your audience and the search engines know that your site is knowledgeable about the topic you cover.

On-Page SEO.

On page, SEO is a way to make the site more accessible, usable, and findable. There are many ways to use SEO tactics right on your website which will not only help the search engines find the content that your audience wants, but will also make the website more attractive to users. After all, users are the most important factor when it comes to your website. Here are the main factors affecting on-page SEO.

– Page content – All the content on your page and keywords
– Page and content formatting – How you format the content
– Smart URLs – Choosing the right URL structure
– Internal linking – How and what you link to within your site, internally
– Image alt text – The description within the alt text of all images
– Navigation – How users navigate your site and allow search engines to crawl your site
– Meta descriptions – How each page is described in the meta description
– Keyword density – This describes the ratio of keywords to other content
– Site map – Helps search engines index your site and (if public) helps users find things
– Site speed – How fast your site loads each page that your audience clicks on
– Usability and accessibility – How easily your users understand and use your site

Paying close attention to these parts of your website will improve your traffic, help you get more sign-ups for your email list, and hopefully make more sales. It’s one of the most important aspects of building an effective website that works for your business.

SEO informs how you should format your content in terms of the URL, h1, title and h2 tags. Remember, good SEO is all about improving the content on the internet, not stifling you. When we talk about SEO, we must acknowledge that the number one search engine is Google Search. On page, SEO consists of anything you do on your website to help search engines differentiate between important content and unimportant content. There are many ways to use SEO tactics right on your website which will not only help the search engines find the content that your audience wants, but will also make the website more attractive to users.

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